Vedi was founded in 1971 in Istanbul by 23-year-old visionary entrepreneur Vedat Dilşen as a men's knitwear brand. The brand, which has gained a place in the fashion world in a short time with its understanding of quality, elegance and meticulous workmanship, has presented its first collection to fashion enthusiasts in the Turkish Sunday through wholesale sales channels.
in 1988, Vedi opened a new page in its brand journey by focusing on the women's clothing field with a strong change. With its step into women's fashion, it completely channeled her creative energy and design power into sophisticated and contemporary women's collections.
In 1993, the brand reached a modern and dynamic structure with the visionary contributions of Cem Dilşen and Melih Dilşen. Thanks to its design approach that blends timeless elegance with current trends, Vedi has achieved a strong growth momentum by reaching more than 400 sales points.
In 2001, the Vedi family, which continues to develop and maintain the same vision and quality standards, took an inclusive step and created the plus-size women's clothing brand XLIFE. With timeless forms, versatile pieces and trendy combinations, XLife offers a flawless touch for every woman and every body to express their style freely.
As of 2003, Vedi and XLife still continue their journey under the leadership of Cem Dilşen. Having completed his master's degree in business administration after studying economics, Cem Dilşen reflects the aesthetic perspective he inherited from the founding generation and their common passion for art to the brand. With its renewing and renewed vision, he continues to inspire the timeless and refined line of Vedi and XLIFE.
Today, with a 70% national and 30% international sales network; meeting stylish women in many countries, especially Greece, Belgium, France, America, Israel and Azerbaijan, Vedi brings elegance to everyday life with an accessible sense of luxury. It continues to accompany the modern woman's style journey.
